Apple has begun rejecting apps that ignore its new App Tracking Transparency policy as it moves ahead toward the launch of iOS 14.5.  

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So, what’s happening?

Reports indicate Apple has started rejecting apps that ignore this new policy, which extends to iPhones, iPads, and tvOS. The policy requires that apps seek express permission to access the advertising identifier (IDFA) of a person’s iPhone in order to track them for ad targeting purposes. The policy also forbids developers from using other methods to track users.

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