The pandemic sped up advancements in digital commerce technology. What would normally take two to three years to develop happened in just months. During this time, customer expectations also changed dramatically as more people shopped online. Not only are their expectations about the buying experience much higher, but the amount of e-commerce spending also exploded. Digital Commerce 360 estimates if it weren’t for the bump in online sales from the pandemic, the $861.12 billion in e-commerce sales in 2020 wouldn’t have been reached until 2022.

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