Other than Apple’s case note slideshow, its internal emails are perhaps the only interesting thing to emerge from Epic’s assault against the App Store. They provide a glimpse into how company execs think.

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Android v Apple

As you might expect, there’s plenty of information concerning how Apple works to differentiate iOS from Android, and a little insight into how the company sees services as a way to retain iPhone users. “I am concerned the iMessage on Android would simply serve to remove an obstacle to iPhone families giving their kids Android phones,” Apple’s Phil Schiller — now an Apple Fellow — told other executives.

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