For long-time Microsoft watchers, there might have been a moment of déjà vu last month as the Redmond, Wash. developer announced its upcoming Windows 11 operating system.

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The moment? When they read this line in the company’s official Windows 11 FAQ: “If you’re currently shopping for a new PC look for ‘Free upgrade to Windows 11’ on the fact tag.”

A decade and a half ago, Microsoft used something similar to market the PCs that were supposed to run its then-impending Windows Vista, with stickers at retail and labels online stating which machines were “Vista Capable.”

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