The global talent drought in areas like data science has existed for years, with previous McKinsey reports showing demand outstripping supply by more than 50%. The pandemic has worsened the situation. As the digital economy grew, organizations across every sector were having to build and refine services online, while struggling to fill necessary roles across data, IT, product management, and more. It put greater emphasis on the role of higher education in providing students with hands-on skills that make them competitive in a changing job market.

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Adobe wants to play a role here. The software company is unveiling today a new offering called Adobe Analytics curriculum for education. As part of the Adobe Education Exchange, it provides analytics tools, curriculum, and activities that instructors can integrate into their courses. It is free and available worldwide. Students learn all the basics, with modules that span data collection and data architecture, to formulating standard metrics and curating data for different stakeholders.

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